70% of dissatisfied customers will forgive you if you resolve their complaints quickly. Our Agency Handbook: A Step-by-Step Guide to Handling a Social Media or PR Crisis will wipe the dirt off a social media and PR crisis and see how brands can perfect their approach. We'll also show you how to use the right tools to maintain your brand reputation.
What constitutes a social media or PR crisis? So, what constitutes a social media or PR crisis, and are they the same thing? Essentially, a social media crisis is one industry mailing list begins with social media and may be contained. Public relations (PR) crises are often larger and may involve newspapers, television, radio, and social media.
But there is overlap, and both have the potential to damage your brand reputation and hinder future business. This is how I define both types of crises. Social media crisis example Negative comments on your Facebook page are getting attention. Adam S. from London found a nail in the ice cream he bought from you and he is not happy.